Digital Marketing: A Beginner's Guide
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Digital marketing continues to grow in importance for businesses of all sizes.
New research indicates that the role of digital marketing will continue to increase in significance, with 88% of marketers reporting that they will increase their digital marketing activity in the coming year.
What is digital marketing?
Digital marketing is an all-inclusive term that refers to all marketing efforts that are delivered digitally. Digital marketing involves both online and offline marketing tactics.
Therefore, digital marketers may employ a wide range of techniques to generate leads and increase brand awareness online such as social media, SEO, content marketing, PPC advertising, email marketing, blogging, etc.
While the term "digital marketing" refers to marketing activities through online channels, another term "digital marketing" refers to a marketing approach that creates a customer experience in which customers acquire new skills and knowledge to solve problems, navigate the bureaucracy of customer service, manage their health, accumulate a new skill set to increase employee productivity, or satisfy their curiosity.
Digital Marketing Strategies
- SEO: Search Engine Optimization: SEO is the process of growing the traffic to your website through organic, un-paid results from search engines like Google, Bing, Yahoo, and Baidu. There are two primary ways to approach SEO: On-page (adjusting the content and structure of the website) and Off-page (link-building, content-swapping, etc.). For a beginner, it is a challenging task to pick up SEO and attempt to rank their website. But, the best part is that you don't have to be an expert in the field to get started with SEO. - SEM: Search Engine Marketing: SEM is the process of growing the traffic to your website through paid advertisements such as Google Ads or Bing Ads. While SEO is a long-term strategy and requires patience and consistency, SEM is a short-term strategy that requires you to master the art of copywriting and be ready to reinvest your profits fast. For beginners, SEM can be a good way to start generating traffic to their website. - Social Media Marketing: Social media marketing is the process of growing your brand's presence and increasing engagement through social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. The term "social media" refers to the international phenomenon where people use digital tools to create, share, and engage in content about their interests. - Video Marketing: Video marketing is the process of creating videos that educate your customers or promote your products and services. In the digital marketing world, creating video content is a must. You can create a video about your product or service and upload it on YouTube, create a video and post it on your social media channels such as Facebook, Twitter, etc. - PPC (Pay-per-click) Advertising: PPC advertising is a type of internet marketing that involves the payment of an advertising fee each time a visitor clicks on an advertisement. PPC advertising is a great strategy for startups, entrepreneurs, and small businesses with limited marketing budgets. - Email Marketing: Email marketing is the process of sending emails to your customers or potential customers using a list of email addresses obtained from various sources such as the customer database, a sign-up form on your website, or a third-party service such as Mailchimp. You can use email marketing to drive traffic, build relationships, and generate sales. - Content Marketing: Content marketing is the process of creating and distributing content to attract customers and build a brand. Brands will generate more leads with content marketing when the written content is specifically created to solve a problem, and the brand is positioned as a solution.
Digital Marketing Tools
- Keyword research: Knowing which keywords to target is one of the most important steps in any digital marketing campaign. To find these keywords, you can use a keyword research tool. The most popular keyword research tools are Long Tail Pro, Ubersuggest, SEMrush, and Google’s Choose Your Own Adventure. - Social media management: Managing your social media accounts is a full-time job. Luckily, there are tools that can help with this. Hootsuite and Sprout Social are two of the most popular social media management tools. - Google Analytics: Google Analytics is an incredible tool that measures your website’s traffic and gives you data such as where your traffic is coming from (search engines, social media, etc.), where they go once they’re on your site, and how long they stay. - Lead generation: Lead generation is the process of creating “lead magnets” that are so irresistible, customers can’t resist signing up. Lead magnets are usually free resources like e-books, cheat sheets, webinars, and online courses. - Content creation: Content creation is the process of creating content that your customers and potential customers will find valuable. Effective content marketing campaigns include a variety of types of content, including blogs, videos, guest posts, e-books, and infographics. When creating content, you should focus on creating valuable content that solves your customers’ problems and that they would be willing to pay for.
Digital Marketing Responses
- SEO: The best way to respond to SEO is to optimize your website for search engines from the get-go. For example, if you run a bakery, you should title your blog posts and articles with keywords like “cakes” or “pastries”. You should also include your bakery’s name, address, hours of operation, and phone number in your blog posts. Once you optimize your website for search engines, you can expect to see your traffic increase. - SEM: The best way to respond to SEM is to create a killer budget-friendly advertising campaign that generates leads and sales quickly. Once you create an advertising campaign, you can pause it when it’s time to rebuild your finances. - Social Media: The best way to respond to social media is to create a presence on all major social media platforms, and then consistently engage with your audience. You can also take advantage of social media scheduling tools that allow you to publish posts in a matter of minutes. - Video Marketing: The best way to respond to video marketing is to create high-quality videos that stand out. To create high-quality videos, you will need to hire a video production company or outsource the work to one of the many freelancers who specialize in video production. - PPC: The best way to respond to PPC is to create a new budget-friendly advertising campaign and get more sales quickly. Once you reach your sales goal, you can pause your campaign. - Email Marketing: The best way to respond to email marketing is to maintain a healthy email list. You can do this by providing consistent value to your subscribers, and you will see a boost in your open rates and click-through rates if you do this. - Content Marketing: The best way to respond to content marketing is to create high-quality content that your target audience finds helpful. You can do this by researching your audience and finding out what problems they face every day. Once you discover these pain points, you can create solutions to solve these problems.
SEO: Search Engine Optimization
SEO is the process of growing the traffic to your website through organic, un-paid results from search engines like Google, Bing, Yahoo, and Baidu. There are two primary ways to approach SEO: On-page (adjusting the content and structure of the website) and Off-page (link-building, content-swapping, etc.). For a beginner, it is a challenging task to pick up SEO and attempt to rank their website. But, the best part is that you don't have to be an expert in the field to get started with SEO.
SEM: Search Engine Marketing
SEM is the process of growing the traffic to your website through paid advertisements such as Google Ads or Bing Ads. While SEO is a long-term strategy and requires patience and consistency, SEM is a short-term strategy that requires you to master the art of copywriting and be ready to reinvest your profits fast. For beginners, SEM can be a good way to start generating traffic to their website.
Social Media Marketing
Social media marketing is the process of growing your brand's presence and increasing engagement through social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. The term "social media" refers to the international phenomenon where people use digital tools to create, share, and engage in content about their interests. For beginners, the best way to respond to social media marketing is to create a social media account and consistently engage with your audience. You can also take advantage of scheduling tools that allow you to publish posts in a matter of minutes.
